Esports betting offers

Bookmaker	Offer	Qualifying stake	Minimum odds	Free bet expiry
Betway	Bet £10 Get £40 in Free Bets	£10	2.0	7 days
Unibet	Get £40 in Free Bets when you bet £20	£20	-	within 7 days of issue
William Hill	Get £30 in Free Bets when you deposit £10+ and bet £10	£10	1/2+	7 days
Midnite	Bet £10, Get £30 in Free Bets	£10	1/1 (2.0)	7 days after crediting

Betway credits its four £10 free bets when the qualifying bet settles. William Hill's offer uses the code R30 and ends on 31 December 2026. Midnite's offer uses the code BETGET30.

Betway

Betway pays £40 in free bets for a £10 bet at minimum odds of 2.0. New customers choose one of two Betway welcome offers: this one, or the Sports Acca offer, which gives a matched free bet of up to £30 if the first acca loses plus a £30 Uber Eats voucher. The free bets expire after 7 days. Our Betway review for UK players rates it 4.2 out of 5.

Unibet

Unibet's New Sports Welcome Offer gives £40 in free bets for a bet of £20 or more. The free bets expire within 7 days of issue. Our Unibet review for UK players rates it 3.9 out of 5.

William Hill

William Hill gives £30 in free bets, three of £10. The route in is a first deposit of £10 or more, then a £10 single bet at odds of 1/2 or longer, and the free bets arrive after that bet settles. Each £10 free bet must be used in full and expires in 7 days. Deposits made with PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or the WH PLUS Card are excluded from the offer. Our William Hill review for UK players rates it 3.8 out of 5.

Midnite

Midnite gives £30 in free bets for a £10 sportsbook bet at minimum odds of 1/1 (2.0), placed within 14 days of sign-up after a deposit of at least £10. The £30 is split across five free bets:

• one £10 single free bet at minimum odds of 1/1 (2.0);
• three £5 pre-match Bet Builder free bets, each with at least 3 selections at minimum odds of 3/1 (4.0);
• one £5 pre-match accumulator free bet with 4+ selections at minimum odds of 4/1 (5.0).

Voided bets, cashed-out bets and bets placed with free bets or another promotion do not qualify. The free bets cannot be combined with another promotion and cannot be used on Each Way bets. Our Midnite review for UK players rates it 3.1 out of 5.

William Hill accepts the qualifying bet and the free bets on any sports market except Virtuals. Its esports betting covers League of Legends, Counter-Strike, Dota 2, Valorant, StarCraft 2 and King of Glory.

At Midnite, only bets on eligible Sportsbook markets qualify, and Virtual Sports are excluded.

Betway's qualifying bet must be a pre-event bet, so an in-play esports bet does not start the offer. Betway lists CS2, League of Legends, Dota 2, VALORANT, Rainbow Six, Arena of Valor, CS2 Duels, CrossFire, Honor Of Kings, Mobile Legends and Overwatch 2 in its esports betting, with in-play markets.

Unibet's New Sports Welcome Offer applies to sports.

For what the bet types mean, see Esports betting markets explained.

William Hill is the only one of the four whose promotions name esports. It runs Price Boost on certain esports markets, and #YourOdds: if the esports market you want is not listed, you ask for it with that tag and William Hill prices up the bet.

Midnite runs three weekly clubs: Bet Club with up to £20 in free bets this week, Acca Club with a £10 free bet, and Bet Builder Club with a £5 free bet for a £10 Bet Builder. Each club needs an opt-in, has its own T&Cs and applies odds restrictions, and the free bets are credited when qualifying bets settle and are valid for 7 days.

Betway has a Betway Boosts section in its sports menu, and Unibet runs Uniboosts every day.

Check these figures before you press opt in:

• Qualifying stake: £10 at Betway, William Hill and Midnite, £20 at Unibet. William Hill and Midnite also ask for a first deposit of £10 or more.
• Minimum odds: 2.0 at Betway, 1/2+ at William Hill and 1/1 (2.0) at Midnite. A shorter price does not count towards the offer.
• Free bet expiry: 7 days at Betway, William Hill and Midnite, and within 7 days of issue at Unibet. A free bet left unused when time runs out is lost.
• Stake returned: Midnite's free bet stake is not returned with winnings, so a winning free bet pays the winnings only.
• Excluded payment methods: William Hill excludes several deposit methods, so decide how you fund the account before you deposit.

No offer is a reason to bet more. The qualifying stake is the least you must bet, so set your budget before you opt in and keep to it.

The lowest qualifying stake is £10, at Betway, William Hill and Midnite, while Unibet asks £20. Set against that stake, Betway gives £4 in free bets for each £1, William Hill and Midnite £3, and Unibet £2.

No offer gives longer than another to use the free bets: all four expire in 7 days.

Betway and Midnite ask for the highest minimum odds on the qualifying bet, 2.0 in decimal, which Midnite shows as 1/1. William Hill asks for 1/2 or longer. Midnite's Bet Builder and accumulator free bets carry minimum odds of their own, 3/1 (4.0) and 4/1 (5.0).

The shape of the free bets differs too. William Hill's three free bets are all £10, while Midnite's £30 comes as five free bets of £10, £5, £5, £5 and £5, each tied to a bet type.

The maximum payout is the most a bookmaker pays out on winning bets. At William Hill, esports bets are capped at £25,000 in winnings for tournament outrights and match winner markets, and £10,000 for all other markets. The cap excludes the stake, applies to one customer's betting across a day and holds across every betting channel. Where selections from different categories are combined in a multiple, the lowest limit applies. These limits took effect on 20 December 2025.

Midnite's maximum payout for esports is £25,000, and its limit across any bet or combination of bets by one person is £250,000 per calendar day.

Set a deposit limit, a loss limit and a time limit before a series starts. Esports matches run at every hour and in-play prices move quickly, so decide the budget for a match before it begins. The bookmakers here offer tools: Betway has deposit limits, session reminders, Take a Break and self-exclusion; William Hill has deposit limits, time-outs, session time reminders and product blocking; Unibet has deposit limits, net deposit limits, product blocks and self-exclusion; Midnite has deposit and loss limits, Cool Off and self-exclusion. A free bet, a price boost or a big final is never a reason to raise a limit or chase a loss. Gamstop blocks every site licensed in Great Britain at once. For support, call the National Gambling Helpline on 0808 8020 133 (England and Scotland) or the NHS Wales Helpline on 0808 2819 265 (Wales). GambleAware also offers help.

When a bookmaker changes a term, a market or a figure, our team reads the bookmaker's current pages again and corrects this page. To tell us about an out-of-date offer, write to info@esportsbookies.co.uk. The checks behind each fact are part of how we rate every bookmaker.

• Our team tests the bookmakers and checks every fact on this page
• betway.com Used for terms, offers and safer gambling tools. 6 pages read.
• unibet.co.uk Used for offers, terms and safer gambling tools. 8 pages read.
• williamhill.com Used for support and safer gambling tools. 5 pages read.
• midnite.com Used for support and loyalty. 5 pages read.
• gamblingcommission.gov.uk Used for the licence register. 4 pages read.
• gambleaware.org Used for safer gambling help. One page read.
• gamstop.co.uk Used for safer gambling help. One page read.